Discovery Sputnik (Russian for companion, fellow traveller) is one of the largest research studies of its kind, exploring television viewing behaviour and attitudes to new TV technologies across eight countries with a focus on the emerging markets. Discovery networks asked ERTL Design to create a brand that works both in English and Russian.
We produced flexible logos using the plus symbol as a theme throughout. The logo was used in English, Russian or as a combination of both on the USB stick (one side was English and the other Russian) and depending who the packaging was handed out to the USB card could be turned around to show either the English or Russian version. We produced a bespoke packaging, a brochure and other presentation materials.